Services

Web + Digital

In today’s world, your website is most likely the very first impression you’ll have on your audience. Many of them will be using smartphones to view it.

If you don’t have an online presence yet or your current site is out of date or not functioning well, come see us. Whether it’s an outdated look, usability and content issues or non-compliance with accessibility standards, we can evaluate your situation and provide solutions that work.


Portfolio

View some of our recent web + digital work


Team

Every Michigan Creative project comes with team of experts selected to help you best meet your goals. Most web + digital projects include an account manager, writer/editor, designer and developer.


Awards

Our work is regularly recognized for its excellence in the region and throughout the U.S.

See the complete list of recent awards


Our Approach

At Michigan Creative, we provide web analytics, and can conduct expert reviews and usability testing to determine what’s not working on your website, while ultimately offering a variety of options to fix the problem. We offer full-service content strategy, design and development, as well as web-specific content, such as SEO, so that your site not only looks good and says what it should, but also ranks well. We also provide guidance on best practices for usability and accessibility to improve the way your site functions overall and remove barriers to information.

Content Strategy

Our user experience architect, content strategist and writers structure and develop content that strategically meets both your site’s goals and the needs of your intended audiences. We’ll figure out what it needs to say, how to say it and where to organize it. We then work closely with your group to gather and draft all of the site content. If you prefer to draft your own, we can help you refine your message, as well as provide professional editing and proofing services.

Design

Our web + digital designers think and design differently. They know that an effective digital experience needs to be interactive and functional. It should be a lot more than a print brochure duplicated online. Our award-winning designers can help you with everything from a large and complex site that includes several components to an html email. No matter what it is, we’ll make it work on all screens.

Development

This is where form truly meets function. Our team of web developers is prepared to take your site’s structure, design and content and make it work across all digital formats and web browsers. If you need a database, directory, forms, news feed and other functionality on your site, they will figure out the best solution to meet your objectives and offer the best experience for your site visitors.