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Admissions Viewbook

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  • Challenge

    In partnership with the Office of Undergraduate Admissions, Michigan Creative conducted a complete redesign of the undergraduate admissions viewbook and poster. Using the new university brand standards, MC needed to provide design and content that are true to the U-M brand with the goal of moving prospective students to action—requesting more information, visiting campus, submitting an application or enrolling.

  • Solution

    Michigan Creative presented three unique designs directions and ultimately moved forward with one that utilized striking documentary-style imagery as the backdrop to every page, a large number of infographics and a built-in pocket folder. The content was also reimagined and included more “real estate” for all schools and colleges and easily accessible campus maps.