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Admissions Website

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  • Client

    Admissions (Undergraduate)

  • Visit

  • Challenge

    The OUA website is a heavily trafficked website that must provide a wide variety of information and tools for several key audiences. There were a number of issues on the old website that needed to be improved—navigating the site was difficult, it was not mobile-friendly and the look and feel did not utilize the new brand standards.

  • Solution

    Michigan Creative began by conducting research, facilitating focus groups, and coordinating remotely moderated clickable prototype testing. Site usability was improved through new search functionality, a simplified navigation, integrated social media features and a refined “Find Your Counselor” feature. Since the new site went live, OUA had 9 percent fewer calls to their call center over the same period the prior year.

We are so pleased with the site, and getting nice compliments. A huge thank you to you and your team on a terrific outcome. We couldn’t be happier to have a site that looks great, functions well, and is mobile-friendly!

Betsy Erikson Brown, APR
Director, Integrated Marketing Communications