U-M’s upcoming bicentennial celebration needed to be shared with many different audiences, including alumni, the campus community, and the media. To help inform, educate, and build excitement, a website celebrating U-M’s longstanding tradition of excellence needed to be developed.
The website look and feel reinforces pride in the first two centuries and excitement about the third, and communicates U-M’s ongoing commitment to core values, leadership in higher education, and social good. The site has become the university’s central portal to promote and collect campus activities surrounding the bicentennial, and includes a framework for that expansion. Site traffic has been extensive, with many units across campus accessing information and sending requests for support as they plan their own events.
I just finished the articles on the Heritage website, and I want to say congratulations and many kudos to all of you. The website is spectacular and the articles are very engaging. A great selection of initial pieces—really a fine sampling of University history in several dimensions. And I really appreciate that you haven’t whitewashed anything. Hard to say which are my favorites, but they’re all great. I look forward to what’s coming next. Many thanks for developing a great resource.
Gary D. Krenz, PhD
Executive Director of the Bicentennial