U-M’s upcoming bicentennial celebration needed to be shared with many different audiences, including alumni, the campus community, and the media. To help inform, educate, and build excitement, a website celebrating U-M’s longstanding tradition of excellence needed to be developed.
The website look and feel reinforces pride in the first two centuries and excitement about the third, and communicates U-M’s ongoing commitment to core values, leadership in higher education, and social good. The site has become the university’s central portal to promote and collect campus activities surrounding the bicentennial, and includes a framework for that expansion. Site traffic has been extensive, with many units across campus accessing information and sending requests for support as they plan their own events.