CMCD, School of Public Health
The Center for Managing Chronic Disease (CMCD) conducts innovative research and disseminates the results to help change policy and practice for people dealing with chronic disease. The Center had begun a website redesign on its own, but came to Michigan Creative for help in building a UM-branded site that would be easy to manage, easy to use, visually engaging, and intuitively organized to ensure a positive user experience.
Michigan Creative developed a website that helps educate the audience about the Center, generating awareness of and engagement in CMCD and its work. Content is easily accessible and fully searchable, and donor engagement is facilitated by showcasing relevant donor opportunities. The responsive site was built in the Wordpress CMS to ensure ease of maintenance.