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Financial Report

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  • Challenge

    The Financial Report includes audited financial statements and provides an overview of top news for the institution’s major initiatives. The report is distributed to regents, executive officers and key stakeholders including top donors.

  • Solution

    Michigan Creative brought a new level of design to this report beginning in 2012—garnering a silver Educational Advertising Award in the Higher Education Marketing Report. In 2013, we added an interactive online “flipbook,” adding a third format option to the print report and the PDF. The 2014 Report continued the high-end look and feel, using Michigan Photography campus shots to augment the design.

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