SAPAC (Sexual Assault Prevention & Awareness Center) provides counseling and support services for sexual assault survivors. The Center needed a centrally positioned initiative that would increase student awareness of available resources and build partnerships across campus, with the dual goals of reducing sexual misconduct and providing support for survivors. SAPAC reached out to Michigan Creative for help in developing a comprehensive communications plan to support U-M’s efforts to address sexual misconduct on campus with strong call to actions.
Michigan Creative worked with campus partners to develop messaging around core goals and themes. After a central design theme was developed, MC designed marketing materials that comprised print and digital signage, campus displays, HTML emails, advertising, and print collateral. The coordinated campaign also included a robust social media campaign across all U-M social platforms.