Back to Work

The Gershwin Initiative

[  Web  ]
  • Visit

    http://www.music.umich.edu/ami/gershwin/

  • Challenge

    The U-M’s Gershwin Initiative is an ongoing scholarly examination of the music of George and Ira Gershwin, who wrote some of America’s most-loved music. MC was asked to design a website that would provide background on the scholarship, biographical information about the brothers and audio clips of Rhapsody in Blue and other Gershwin favorites.

  • Solution

    The website leverages the Art Deco-inspired design of the 1930s, making for an engaging visual presentation.

01-gershwin

Tablet

02-gershwin-tablet

Mobile

03-gershwin-mobile

04-gershwin