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U-M Gateway Website

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  • Visit

    http://umich.edu/

  • Challenge

    Michigan’s homepage, umich.edu—aka “The Gateway”—serves as the front door of the university, so it is essential that users have a positive and engaging experience.

  • Solution

    Before starting on design concepts, MC worked with UX experts on a usability study with participants from five primary U-M audiences; surveys, stakeholder interviews, and focus groups were also part of the research, which was critical to the development of the website. The new gateway utilizes responsive design, which optimizes the viewing experience on mobile devices and takes full advantage of infographics and vibrant photography to further engage the user.

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Tablet – Home

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Tablet – School & College Overviews

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Mobile – Home

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Mobile – Faculty & Staff

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