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UM-Dearborn Marketing

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  • Client

    UM-Dearborn

  • Visit

    http://umdearborn.edu/

  • Challenge

    For many years, UM-Dearborn did not have brand or design standards that were used across all colleges and departments. But in 2012, they began a concerted effort to rebrand their marketing materials to achieve a consistent and “corporate” look and feel.

  • Solution

    UM-Dearborn contracted with MC to handle the bulk of their design work, including Legacy, Dearborn’s alumni magazine; print materials for Admissions, the colleges of Business and Engineering & Computer Science, and the office of University Advancement; the core UM-Dearborn gateway (umdearborn.edu); and Campaign materials, including webpages, an invitation, a case statement, video and other print collateral.

Last night UM-Dearborn celebrated the public announcement of our $50 million Victors for UM-Dearborn campaign. Hundreds of people were on campus for a VIP dinner, the public announcement and many other related alumni/campaign events. The event was a great success. Much of this success is attributed to Michigan Creative. Your team never said no, never compromised Michigan quality or excellence and really helped my team move these projects forward in ways we never could have imagined. We cannot thank you enough for your team’s hard and great work!

We have received so many positive comments about Legacy, our case statement, the video, and I am sure the website in the days to come (it went live late yesterday). Thanks again for everything – you all really made UM-Dearborn (and my team) look good last night!

Ken Kettenbeil
Vice Chancellor

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