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Victors for Michigan

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  • Challenge

    In Fall 2013, the Office of University Development (OUD) embarked on a comprehensive campaign to raise over $4 billion for student support, engaged learning and big ideas. In order to do so effectively, OUD and its partners needed to have a strong, consistent and effective visual identity with which to communicate about the campaign.

  • Solution

    Michigan Creative created a brand style guide and logo for the Victors for Michigan campaign. These guidelines were then used to create a kickoff weekend save-the-date and invitation package and to produce a case statement that would effectively communicate the campaign priorities to donors.