About Michigan Creative

Eric joined MC after six years at U-M’s Center for Academic Innovation, where he was responsible for the creation, promotion, implementation and measurement of marketing communications for CAI and Michigan Online. Prior to that, he spent five and half years at Central Michigan University, serving first as a social media developer and then as an online marketing coordinator for CMU’s online degree and certificate programs. Eric earned a BS and MBA from CMU, and is also certified by both the AMA and Digital Marketing Institute. At MC, Eric leads the paid advertising campaign strategy activities.