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About Michigan Creative

Martin Soave

Art Director Brand Identity Manager

Martin has 30+ years of experience in developing effective communication design, including running his own agency, where he helped clients like AT&T break into the college and military markets nationwide. Since joining the MC team 20 years ago, he has produced award-winning work for clients, developed the current U-M brand identity and guidelines, and leads the Print Accessibility Task Force, a university-wide effort to improve accessibility in print communications, which garnered a Neubacher Award honorable mention in 2022.