Harnessing the Power of Visual Storytelling

Did you know that visuals are processed 60,000 times faster in the brain than content?

It’s no wonder that visual storytelling, or the art of using images to tell a story through mediums such as photography, illustration, charts and infographics, has become an important part of communications and marketing these days. Whether meant to stand alone or to enhance content, visual storytelling helps an audience make sense of complex data, elicits emotion and increases information retention.

In this era of digital marketing, visual storytelling is more important than ever. Studies show that readers of visual stories spend longer on the page, bounce less often and are more likely to click on calls to action. Infographics, the mainstay of visual storytelling, are typically shared three times more than any other content.

So exactly what are the key elements of impactful visual storytelling?

Here are some important points for creating innovative and engaging visual storytelling:

• Pay attention to your visual narrative
• Articulate a clear purpose for your message: What is it about? Who is it for? Why is it important?
• Capture the attention of your audience with an intriguing headline or question
• Structure your content into short, digestible topics
• Select a strong font to create meaning in your message
• Use color and compelling photos to tell your story