You know you need to have a presence in the digital space. But how do you figure out what to do? How do you determine the best strategy to reach your target audience…the best platforms for engagement…the most effective content?
Three-word answer: Call Michigan Creative.
We’ve just made digital marketing a whole lot easier, by offering data-driven digital marketing services to help the U-M community reach their goals. Through strategy consultation, media buying and data analysis, we can help you reach your marketing objectives.
How we approach marketing
Marketing is a unique balance of science and art. Michigan Creative takes a data-backed storytelling approach where market and historical data informs our creative strategy and helps achieve campaign objectives.
Are you maxing out your PCards? Stop! Michigan Creative offers media buying services to help the university reduce billing headaches. We can take already established Google Ad accounts and connect them to our invoicing system and/or establish paid social accounts under our U-M umbrella. Each solution can be tailored to your individual needs.
Michigan Creative strategizes, creates, manages and optimizes a wide range of Google Ad campaigns across the university. Due to our position within U-M, we can see university-wide data trends to help our U-M partners make better marketing decisions while working with a local, dedicated Google account manager to stay up to date on trends and provide the backing of Google’s network of experts.
Google Ad services include the strategy, management and execution of:
- Adwords & paid search
- Display & banner ads
- YouTube pre-roll
Social Media Marketing
Michigan Creative and UMSocial collaborate on various projects and campaigns. Through UMSocial’s insights into the many social properties across the university and Michigan Creative’s expertise in paid social campaigns, we’ve created a powerhouse of data, best practices and resources. Expertise in our office extends across various social channels including Instagram, Facebook, Twitter, LinkedIn and more.
Social media marketing services include strategy, management and execution of:
- Other social channels
Search Engine Optimization (SEO)
SEO is incredibly important for university communicators, but the rules are constantly changing. We help our university partners navigate the required combinations of content, architecture, web development and off-page factors to ensure relevance and continued quality traffic. We help you identify the unique mix of art and science while educating your team for future content.
SEO services include:
- Website audits
- SEO reports
- Ongoing SEO services
The best content strategy is a mix of good, shareable content and a plan to make sure your content is seen by your audience(s). The Michigan Creative team has worked on content strategy for many enterprise-wide marketing efforts, including U-M’s largest storytelling campaign, “This is Michigan.” With a team of writers, strategists and brand experts, Michigan Creative can provide insights into U-M trends, best practices and the latest tactics to ensure your content is visible to your audiences.
Content services include:
- Inbound strategies and management
- Copywriting and copyediting services
- Content data analysis and auditing
Email marketing is still a viable and important form of communication at the university. U-M communicators across campus and at Michigan Medicine utilize email marketing to stay in touch with their audiences while growing their communities. Michigan Creative has the resources to provide you with everything from coded email templates to email signup campaigns and email marketing management.
Email marketing services include:
- Lead generation and email list growth strategies
- Email marketing management
- Email data analysis and auditing
Tracking and Reporting
Every Michigan Creative digital marketing campaign begins and endswith data. This data-first approach requires proper pixel implementation, coding, tags and event setup. Our team is well-versed in how each element needs to be placed and how to ensure the data is insightful and actionable. Through continuous data analyses and optimizations, we can make sure campaigns are on track and meeting desired objectives.
Tracking and reporting services include:
- Marketing and website data analysis
- Report audits
- Campaign optimizations