Integrated Marketing

The University of Michigan has one of the most recognizable academic brands in the world. Michigan Creative keeps U-M’s brand strong by providing guidance and services that communicate a consistent image of U-M as a top public university that strives to contribute to the greater good in everything we do: academics, research and patient care.

Our teams help shape and create strategic and compelling integrated marketing campaigns for a wide range of high-visibility university efforts.


View some of our recent integrated marketing campaigns.


Every Michigan Creative project comes with team of experts selected to help you best meet your goals. Most integrated marketing projects include an account manager, writer/editor, designer and production manager.


Our work is regularly recognized for its excellence in the region and throughout the U.S.

See a complete list of recent awards

Our Approach

We regularly partner with other major units, including admissions, development, student life and government affairs, to develop strategic, integrated communications and marketing plans that support U-M’s initiatives and mission.

Consulting & Research

Our team is available to provide consultation on communications and marketing strategy and campaign planning for major campus initiatives. We regularly track, analyze and report on U-M’s media coverage, monitor perceptions of U-M and the impact of communication efforts on the university’s reputation. We also help translate market research and analytics for other U-M units.

Content Strategy/Writing and Editing

Whether you need a complete campaign, a tagline, a feature article or a full annual report, our writers develop content that strategically meets both your goals and the needs of your intended audience. If you provide your own content, we can help you refine your message, as well as provide professional editing and proofing services.


Great design doesn’t just look good, it moves you. Our award-winning designers understand the culture of Michigan and know what your audiences like. We can help you with develop an integrated marketing campaign that includes several components from ads to posters to bus signs, social media posts and websites. No matter what it is, we’ll make it work on every level.