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Client
Admissions (Undergraduate)
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Visit
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Challenge
The OUA website is a heavily trafficked website that must provide a wide variety of information and tools for several key audiences. There were a number of issues on the old website that needed to be improved—navigating the site was difficult, it was not mobile-friendly and the look and feel did not utilize the new brand standards.
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Solution
Michigan Creative began by conducting research, facilitating focus groups, and coordinating remotely moderated clickable prototype testing. Site usability was improved through new search functionality, a simplified navigation, integrated social media features and a refined “Find Your Counselor” feature. Since the new site went live, OUA had 9 percent fewer calls to their call center over the same period the prior year.
Tablet
Mobile
