The Energy Institute’s Battery Lab helps industry and university researchers collaborate on developing cheaper and longer-lasting energy-storage devices. The facility—which prototypes, tests, and analyzes batteries—brings together materials scientists, engineers, suppliers, and manufacturers. In order to promote the Lab’s capabilities, the Energy Institute asked Michigan Creative for help in developing an interactive tour and accompanying video.
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Michigan Creative’s interactive tour is a cutting-edge presentation that both engages and informs potential users. It features a room-by-room look at the available equipment and lab facilities, progressing the user through the lab, and employs video, photography, and schematics to further engage the user.