First-generation college students face unique challenges. Understanding that, the University of Michigan wanted to increase its support for “first-gens” to increase their educational success. In order to better communicate the services and resources available on campus, the first-gen team wanted to develop an awareness campaign that would allow for first-gens to self-identify and connect with the larger community of first-gens at U-M. The awareness campaign also encouraged students to visit the website and find helpful resources.
2016 CASE Circle of Excellence Bronze Award Winner!
MC was tasked with creating a three-month-long awareness campaign, which ran in the spring of 2016. As part of that campaign, MC designed and developed a website, firstgen.studentlife.umich.edu, and ads for the Michigan Daily and University Record. To reach students directly, MC also created an extensive Snapchat campaign. Additionally, we produced a complete set of branded collateral, including bookmarks, posters, t-shirts, lapel pins, laptop stickers, table tent cards, handouts, and flyers.