Challenge
Muse is SMTD’s primary alumni vehicle, and is also targeted to prospective faculty, potential donors and peer institutions. MC began by designing feature articles and covers; in 2010 SMTD asked us to take over the entire magazine, and in 2014 we did a complete redesign.
Solution
The new design reflects the performance and educational opportunities, the rich curriculum and world-class faculty, and communicates the excitement and prestige of studying at SMTD.
