Office of Academic and Multicultural Initiatives (OAMI)
The OAMI website had not been updated for many years and was in need of a redesign. The OAMI team reached out to Michigan Creative to design a more intuitive and student-focused site, clearly demonstrating to the audience how to best engage with OAMI. Michigan Creative recommended building a new site in the Wordpress CMS to allow for easy content management and updates.
With an improved navigation structure and an engaging design, the new OAMI website promotes OAMI’s unique characteristics while leveraging U-M branding. The familiar “OAMI” graphic logo has been repurposed, and now serves as a graphic element that adds a splash of color to the pages and provides an element of consistency.