School of Social Work
In 2014, the U-M School of Social Work asked Michigan Creative to develop a recruitment package. Goals included increased engagement with prospective students, increased applications from qualified students and successful efforts to attract an excellent and diverse student body.
We recommended that SSW emphasize its #1 U.S. News & World Report ranking, and leverage the U-M brand. The package includes a viewbook, recruitment poster, scholarship brochures, and pocket folder. We also created web pages and display materials. Since the new site launched, SSW has seen a 20 percent increase in applications, a 21 percent increase in qualified applicants being offered admission and a 19 percent increase in applicants accepting admission.