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SSW Recruiting Materials

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  • Client

    School of Social Work

  • Challenge

    In 2014, the U-M School of Social Work asked Michigan Creative to develop a recruitment package. Goals included increased engagement with prospective students, increased applications from qualified students and successful efforts to attract an excellent and diverse student body.

  • Solution

    We recommended that SSW emphasize its #1 U.S. News & World Report ranking, and leverage the U-M brand. The package includes a viewbook, recruitment poster, scholarship brochures, and pocket folder. We also created web pages and display materials. Since the new site launched, SSW has seen a 20 percent increase in applications, a 21 percent increase in qualified applicants being offered admission and a 19 percent increase in applicants accepting admission.