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UM-Dearborn Marketing

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  • Client

    UM-Dearborn

  • Visit

    http://umdearborn.edu/

  • Challenge

    For many years, UM-Dearborn did not have brand or design standards that were used across all colleges and departments. But in 2012, they began a concerted effort to rebrand their marketing materials to achieve a consistent and “corporate” look and feel.

  • Solution

    UM-Dearborn contracted with MC to handle the bulk of their design work, including Legacy, Dearborn’s alumni magazine; print materials for Admissions, the colleges of Business and Engineering & Computer Science, and the office of University Advancement; the core UM-Dearborn gateway (umdearborn.edu); and Campaign materials, including webpages, an invitation, a case statement, video and other print collateral.

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Tablet

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Mobile

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