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Challenge
To spread the word about U-M’s new PSA (Public Service Announcement), Michigan Creative partnered with students to host a pep rally on the eve of a Michigan-Notre Dame football game.
Solution
2014 CASE Circle of Excellence Bronze Award Winner!
Michigan Photography documented the six-day PSA film production, providing plenty of material for flyers, posters, and stand-up banners. Central campus kiosks were covered, t-shirts were printed, Instagram feeds were filled, the Cube was wrapped, news stories published, and scenes/subjects explained online.
