First-generation college students face unique challenges. Understanding that, the University of Michigan wanted to increase its support for “first-gens” to increase their educational success. In order to better communicate the services and resources available on campus, the first-gen team wanted to develop an awareness campaign that would allow for first-gens to self-identify and connect with the larger community of first-gens at U-M. The awareness campaign also encouraged students to visit the website and find helpful resources.
Our event was a tremendous success and the materials were a hit. People don’t realize how much we have to do behind the scenes to pull it off. I knew I could count on Michigan Creative and, as always, they delivered.
Kevin C. Bergquist
Director of Communication Services
Medical Development and Alumni Relations
So many hard-working teams of educators do not receive public recognition for their work, so we are truly fortunate that Caring with Compassion has been selected as a 2014 recipient of the U-M Provost’s Teaching Innovation Prize. My sincere congratulations and gratitude go to each of you as well as to the other contributing Michigan Creative specialists. Feedback from attendees here at the Association of Program Directors in Internal Medicine meeting has been highly positive.
Clinical Associate Professor, Department of Internal Medicine, Department of Learning Health Sciences, Medical School