The University of Michigan was one of the first universities to have a presence at South by Southwest (SXSW), the annual festival of film, music, and interactive media held every March in Austin, Texas. In order to promote U-M to the predominantly “techie” audience, an interactive and engaging presentation needed to be created.
Michigan Creative was an indispensable partner in working through the challenges of creating and instituting a unified brand identity for the Health System. It was a monumental effort and I am truly grateful for their expertise and dedication.
Director of Marketing
UMHS Office of Communication
Just a quick note to say thanks to you and your team for all the logo production you’ve been doing for us at SPH. People love the customized logos, especially when they learn how flexible they are and how many ways they can be used. We have student groups asking to use them and I have faculty making presentations, staff wanting templates, and envelopes and shirts and all sorts of other uses.