Every year, the University of Michigan produces a certified audited financial statement, which comprises part of an annual report that also includes an overview of U-M’s strategic initiatives. The report had been delivered in the past in digital flipbook format and as a printed piece. Due to limitations in the reach of the printed report, in 2016, the report was “reimagined,” and was delivered as a full custom website to better showcase our accomplishments and increase engagement among a broader audience.
I just finished the articles on the Heritage website, and I want to say congratulations and many kudos to all of you. The website is spectacular and the articles are very engaging. A great selection of initial pieces—really a fine sampling of University history in several dimensions. And I really appreciate that you haven’t whitewashed anything. Hard to say which are my favorites, but they’re all great. I look forward to what’s coming next. Many thanks for developing a great resource.
Gary D. Krenz, PhD
Executive Director of the Bicentennial
Michigan Creative’s speed and dexterity helped us make up time and get to the printer on target despite early delays on our end. Their hard work, dedication, inspired design ideas, and production expertise made it happen.