The U-M believes that a college education shouldn’t be out of reach because of a lack of funding. To help make college more affordable, a two-tiered initiative was developed in 2017, supported by a hyper-local, integrated marketing and communications campaign that included web, social media, news, digital advertising, and print collateral.
The Michigan Media-produced film "Love, Life & Loss" won five Emmy awards at the National Academy of Television Arts & Sciences' (Michigan Chapter) 39th EMMY®Award Ceremony on June 10. The music documentary features the Michigan Men’s Glee Club performing “Seven Last Words of the Unarmed” by composer Joel Thompson and “Glory” by John Legend and Common from the film Selma. U-M associate director of choirs and associate professor of conducting Eugene Rogers, conductor Joel Thompson, and audio recordist David Lau also won awards for the documentary.
Executive Director, Foundation Relations and Program Initiatives
Michigan Creative’s speed and dexterity helped us make up time and get to the printer on target despite early delays on our end. Their hard work, dedication, inspired design ideas, and production expertise made it happen.