SAPAC (Sexual Assault Prevention & Awareness Center) provides counseling and support services for sexual assault survivors. The Center needed a centrally positioned initiative that would increase student awareness of available resources and build partnerships across campus, with the dual goals of reducing sexual misconduct and providing support for survivors. SAPAC reached out to Michigan Creative for help in developing a comprehensive communications plan to support U-M’s efforts to address sexual misconduct on campus with strong call to actions.
I’m so pleased with the new OEM website—it’s beautiful and we are eager to see how our content strategy pays off. Thanks to the team for pulling this project off on time and on budget.
Betsy Brown, APR
Director of Integrated Marketing Communications
Office of Enrollment Management
Michigan Creative was an indispensable partner in working through the challenges of creating and instituting a unified brand identity for the Health System. It was a monumental effort and I am truly grateful for their expertise and dedication.