The U-M believes that a college education shouldn’t be out of reach because of a lack of funding. To help make college more affordable, a two-tiered initiative was developed in 2017, supported by a hyper-local, integrated marketing and communications campaign that included web, social media, news, digital advertising, and print collateral.
The Michigan Media-produced film "Love, Life & Loss" won five Emmy awards at the National Academy of Television Arts & Sciences' (Michigan Chapter) 39th EMMY®Award Ceremony on June 10. The music documentary features the Michigan Men’s Glee Club performing “Seven Last Words of the Unarmed” by composer Joel Thompson and “Glory” by John Legend and Common from the film Selma. U-M associate director of choirs and associate professor of conducting Eugene Rogers, conductor Joel Thompson, and audio recordist David Lau also won awards for the documentary.
Michigan Creative does award-winning design work, they created and understand the Michigan brand, and they offer excellent customer service. They also are great partners and collaborators across the 19 schools and colleges.
Chief Marketing Officer
College of Literature, Science, and the Arts
Our event was a tremendous success and the materials were a hit. People don’t realize how much we have to do behind the scenes to pull it off. I knew I could count on Michigan Creative and, as always, they delivered.