First-generation college students face unique challenges. Understanding that, the University of Michigan wanted to increase its support for “first-gens” to increase their educational success. In order to better communicate the services and resources available on campus, the first-gen team wanted to develop an awareness campaign that would allow for first-gens to self-identify and connect with the larger community of first-gens at U-M. The awareness campaign also encouraged students to visit the website and find helpful resources.
Our event was a tremendous success and the materials were a hit. People don’t realize how much we have to do behind the scenes to pull it off. I knew I could count on Michigan Creative and, as always, they delivered.
Kevin C. Bergquist
Director of Communication Services
Medical Development and Alumni Relations
Michigan Creative was absolutely wonderful to work with on the beautiful Mott dedication book and brochure. I’m sure this isn’t the first time they’ve been praised, but I didn’t want to go without adding mine to the heap.
C.S. Mott Children’s and Von Voigtlander Women’s Hospitals