The University of Michigan was one of the first universities to have a presence at South by Southwest (SXSW), the annual festival of film, music, and interactive media held every March in Austin, Texas. In order to promote U-M to the predominantly “techie” audience, an interactive and engaging presentation needed to be created.
Michigan Creative’s speed and dexterity helped us make up time and get to the printer on target despite early delays on our end. Their hard work, dedication, inspired design ideas, and production expertise made it happen.
Michigan Creative was an indispensable partner in working through the challenges of creating and instituting a unified brand identity for the Health System. It was a monumental effort and I am truly grateful for their expertise and dedication.