The University of Michigan was one of the first universities to have a presence at South by Southwest (SXSW), the annual festival of film, music, and interactive media held every March in Austin, Texas. In order to promote U-M to the predominantly “techie” audience, an interactive and engaging presentation needed to be created.
Last night UM-Dearborn celebrated the public announcement of our $50 million Victors for UM-Dearborn campaign. Hundreds of people were on campus for a VIP dinner, the public announcement and many other related alumni/campaign events. The event was a great success. Much of this success is attributed to Michigan Creative. Your team never said no, never compromised Michigan quality or excellence and really helped my team move these projects forward in ways we never could have imagined. We cannot thank you enough for your team’s hard and great work!
We have received so many positive comments about Legacy, our case statement, the video, and I am sure the website in the days to come (it went live late yesterday). Thanks again for everything – you all really made UM-Dearborn (and my team) look good last night!
Our event was a tremendous success and the materials were a hit. People don’t realize how much we have to do behind the scenes to pull it off. I knew I could count on Michigan Creative and, as always, they delivered.