First-generation college students face unique challenges. Understanding that, the University of Michigan wanted to increase its support for “first-gens” to increase their educational success. In order to better communicate the services and resources available on campus, the first-gen team wanted to develop an awareness campaign that would allow for first-gens to self-identify and connect with the larger community of first-gens at U-M. The awareness campaign also encouraged students to visit the website and find helpful resources.
Just a quick note to say thanks to you and your team for all the logo production you’ve been doing for us at SPH. People love the customized logos, especially when they learn how flexible they are and how many ways they can be used. We have student groups asking to use them and I have faculty making presentations, staff wanting templates, and envelopes and shirts and all sorts of other uses.
Director, Marketing and Communications, SPH
School of Public Health
What I like best about Michigan Creative is not only their fantastic artistry but the fact that they always ‘smile with a twinkle in their eye’ and are able to make all our requests happen.