First-generation college students face unique challenges. Understanding that, the University of Michigan wanted to increase its support for “first-gens” to increase their educational success. In order to better communicate the services and resources available on campus, the first-gen team wanted to develop an awareness campaign that would allow for first-gens to self-identify and connect with the larger community of first-gens at U-M. The awareness campaign also encouraged students to visit the website and find helpful resources.
If you ever need a client testimonial for what it’s like working on a project with you, do feel free to holler at me. I’m rather amazed at your guys’ organization of all of the material/content we’ve been throwing your way, and very impressed with the quick turnaround/responses to my many many emails and requests as we worked on the CaMLA site.
Cambridge Michigan Language Assessments (CaMLA )
Much of our event’s success had to do with Michigan Creative’s consistently great work. They were always positive and helpful and willing to do whatever it took to simultaneously make a deadline and an exceptional product.
Associate Vice President
Office of the Vice President for Global Communications